The client was a luxury house builder specialising in custom homes built with leading Vancouver architects. The company would help clients build a space that matched their own lifestyle using high quality and sustainable building practices. Creating an optimal aesthetic alongside practicality was a key selling point. Overall the name had to sound trustworthy, high quality and give a clue as to what the company represented.
We presented multiple options but it didn’t take long for a favourite to be selected. On a practical level the chosen name Vandwell brought together the company location and the word dwelling, but more importantly the name evoked feelings of quality and a sense of well being that can come from living in a contemporary home that is custom built just for you. A newly created company slogan of Design, Build, Live worked perfectly alongside the name.
Once the name was chosen several logo options were created. Today the name we developed is used across the company website, signs and billboards outside showhomes, in digital marketing, business cards and stationary.
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